My role & mandate

I led the redesign of Bitpanda’s core trading and portfolio experience used by millions of retail users and later adopted by Raiffeisen through white-label distribution. In addition to the main product surfaces, I was directly responsible for the entire deposit flow  including KYC verification and card validation — ensuring that the money-in journey met banking-grade compliance while remaining frictionless for retail users. The overarching mandate was to make the platform credible and deployable in regulated banking environments without losing the speed and accessibility that drove Bitpanda’s initial growth.

Challenges

Bitpanda scaled rapidly during the retail wave, but the legacy UI and flows were not designed for bank-grade scrutiny or low-confidence users entering through institutional channels. High-stakes actions (deposit, execution, withdrawal) lacked robust confirmation and trust cues. Portfolio comprehension was low, risk states were inconsistent, and legal/compliance expectations from distribution partners (e.g. Raiffeisen) required stronger accessibility, localization, and auditability without splitting the codebase or creating a parallel product.

The process

We rebuilt the end-to-end financial journey : onboarding → deposit (KYC/card) → discovery → execution → portfolio → history — around trust, reversibility, and clarity.

Risk and state communication were standardized across flows, confirmations were redesigned for credibility and cognitive safety, and a new visual & verbal system made the experience bank-ready without adding friction.

Work ran in parallel with compliance and Raiffeisen legal teams to ensure tone, contrast, localization and high-risk edge cases met enterprise standards. Decisions were instrumented and tested to ensure the redesign increased comprehension and confidence rather than just updating UI.

Outcome (2021–2022 period)

  • User base: ~3.4M → ~5.2M (+53%)
  • Digital revenue: ~€90M → €140M+ (≈ +55%)
  • Time to first successful trade reduced by ~40% (activation uplift)
  • White-label readiness unlocked bank-distribution (incl. Raiffeisen) without building a separate product
  • Component/system reuse cut time-to-new-market by ~30%, reducing go-to-market cost for future launches