Product with purpose.
- Multi-country bankingRaiffeisen
- Enterprise EdTech AIInstructure
Selected work
Raiffeisen
A multi-country banking redesign focused on clearer, safer everyday money journeys.
Instructure
Explainable, human-reviewable AI workflows for enterprise learning.
Bitpanda
Bank-ready trading, deposit and portfolio journeys built on one shared product system.
Benker
Regulated onboarding, KYC and transaction flows for a blockchain banking platform.
SportsGambit
Explainable AI recommendations and guided agent setup for a prediction-market MVP.
Kineticare
Brand, content and a Next.js platform for physiotherapist-led rehabilitation at home.
About Norbert Barna
As a Product VP I’ve spent 17 years owning the path from strategy to ship in high-stakes, regulated environments. I lead product and engineering where clarity, compliance and trust decide whether a product survives. I work with teams to ship solutions that are safe, built to scale, and actually used in real life.
Domains include robotics, EdTech, fintech, healthcare, SaaS, e-commerce, B2B and B2C products.
How I work
I work with product and engineering to ship solutions that are safe, built to scale, and used in regulated environments.
The Work I Drive
Brand systems
I set brand systems that feel credible on day one and scale cleanly into complex digital products.
I lead product experiences where AI helps users succeed without creating risk or confusion.
Discovery & Problem Solving
I help teams decide what is actually worth building before time, money, and trust are burned.
Complex Regulated Systems
I simplify high-stakes, compliance-heavy workflows so users act with confidence instead of fear.
Scalable Product Delivery
I tighten the handoff from design to engineering so products ship faster and safer without breaking later.
Professional experience
Vice President
BlackRock
Creative Team Lead
Instructure
Senior Product Designer
Instructure
Product Lead
Raiffeisen Bank International
Staff Designer
Balabit / Balasys / One Identity